Process
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The Social Media Delusion
• NotesIf you expect an outsider to miraculously understand your brand and generate sales while you go sailing, you are just…
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Beyond the Hospitality Facade
• NotesIn the world of hospitality, we often mistake branding for a decorative layer applied to the surface to make a…
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Branding is also about Service.
• NotesThere is nothing more gratifying than knowing what to expect, or even better, being delighted by great service that comes…
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Luxury is not Beauty
• NotesLuxury and beauty are often confused. This note explores authorship, human-centred design, and why beauty is a byproduct of process…
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Design Is a System, Not a Visual
• NotesA note on design as a repeatable reasoning system that outperforms impulsive decision-making and applies far beyond visuals or craft.
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Premju Emanuele Luigi Galizia 2025
• WorkThe national awards of the Perit profession needed to feel like more than a ceremony. They needed an identity, a…
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AI isn’t coming for your job: It’s coming for your questions.
• NotesThere’s a lot of talk about AI replacing creative work branding, voice, positioning, storytelling.
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How about some quality food?
• NotesHow about a future where food in Malta is something to take pride in, at every level? Where every meal—whether…
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Palestinian Architecture Student Workshop in Żejtun
• WorkA 10-day workshop in July 2024 brought Palestinian architecture students to Malta to redesign a historic square in Żejtun.
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FiftySix Design Talks
• WorkFiftySix is a collaborative design forum developed by I+A with Valletta Cultural Agency. It operates as a platform, a showcase,…