AI isn’t coming for your job: It’s coming for your questions.

AI isn’t coming for your job.
It’s coming for your questions.

There’s a lot of talk about AI replacing creative work branding, voice, positioning, storytelling.

But the tool is only as powerful as your prompts.

If you don’t know what to ask or what you’re really trying to solve, AI won’t take you anywhere useful.

It won’t shape your brand’s tone.
It won’t position you in a crowded market.
And it definitely won’t tell you what your customer actually needs to hear.

What AI has done is speed up access.
But taste, timing, strategy, and message?
That’s still us.