{"id":1113,"date":"2025-10-01T09:47:09","date_gmt":"2025-10-01T08:47:09","guid":{"rendered":"https:\/\/joeabyvassallo.com\/?p=1113"},"modified":"2026-01-25T18:20:24","modified_gmt":"2026-01-25T17:20:24","slug":"festa-gheneb-2025","status":"publish","type":"post","link":"https:\/\/joeabyvassallo.com\/?p=1113","title":{"rendered":"Festa G\u0127eneb 2025"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<p class=\"is-style-text-subtitle wp-container-content-2a2ce370 is-style-text-subtitle--1\" style=\"line-height:1.6\">Festa G\u0127eneb 2025 focused on giving a long-established village festa a clear, coherent visual identity that could operate consistently across the physical space of Si\u0121\u0121iewi and extend seamlessly into digital and social media contexts.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-9671af42 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n\n<div style=\"row-gap: 16px; column-gap: 16px; grid-template-columns: repeat(3,1fr); --galleryberg-mobile-columns: 2; \" class=\"galleryberg-gallery-container galleryberg-has-lightbox columns-3 layout-tiles wp-block-galleryberg-gallery\" data-open-effect=\"zoom\" data-close-effect=\"zoom\" data-slide-effect=\"slide\" data-keyboard-navigation=\"true\" data-loop=\"true\" data-zoomable=\"true\" data-draggable=\"true\" data-show-lightbox-captions=\"false\">\n\t\n<figure class=\"wp-block-galleryberg-image galleryberg-image size-large wp-block-galleryberg-image\" id=\"wp-image-1120\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/IMG_20250913_190710-1024x769.jpg\" class=\"\" alt=\"\" style=\"aspect-ratio: 16\/9\" \/>\t\t<\/figure>\n\n\n<figure class=\"wp-block-galleryberg-image galleryberg-image size-large wp-block-galleryberg-image\" id=\"wp-image-1125\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/festagheneblogos-1024x512.png\" class=\"\" alt=\"\" style=\"aspect-ratio: 16\/9\" \/>\t\t<\/figure>\n\n\n<figure class=\"wp-block-galleryberg-image galleryberg-image size-large wp-block-galleryberg-image\" id=\"wp-image-1119\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/IMG_20250913_190604-1024x769.jpg\" class=\"\" alt=\"\" style=\"aspect-ratio: 16\/9\" \/>\t\t<\/figure>\n\n\n<figure class=\"wp-block-galleryberg-image galleryberg-image size-large wp-block-galleryberg-image\" id=\"wp-image-1124\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/FestaGheneb25FBCOver-1024x581.png\" class=\"\" alt=\"\" style=\"aspect-ratio: 16\/9\" \/>\t\t<\/figure>\n\n\n<figure class=\"wp-block-galleryberg-image galleryberg-image size-large wp-block-galleryberg-image\" id=\"wp-image-1118\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"1024\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/IMG_20250913_190523-769x1024.jpg\" class=\"\" alt=\"\" style=\"aspect-ratio: 16\/9\" \/>\t\t<\/figure>\n\n\n<figure class=\"wp-block-galleryberg-image galleryberg-image size-large wp-block-galleryberg-image\" id=\"wp-image-1122\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"1024\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/IMG_20250913_184113-769x1024.jpg\" class=\"\" alt=\"\" style=\"aspect-ratio: 16\/9\" \/>\t\t<\/figure>\n\n\n<figure class=\"wp-block-galleryberg-image galleryberg-image size-large wp-block-galleryberg-image\" id=\"wp-image-1117\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"1024\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/IMG_20250913_190238-769x1024.jpg\" class=\"\" alt=\"\" style=\"aspect-ratio: 16\/9\" \/>\t\t<\/figure>\n\n\n<figure class=\"wp-block-galleryberg-image galleryberg-image size-large wp-block-galleryberg-image\" id=\"wp-image-1126\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/FestaGheneb25_PjazzaMap-page002-1024x724.jpeg\" class=\"\" alt=\"\" style=\"aspect-ratio: 16\/9\" \/>\t\t<\/figure>\n\n\n<figure class=\"wp-block-galleryberg-image galleryberg-image size-large wp-block-galleryberg-image\" id=\"wp-image-1116\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/IMG_20250913_190041-1024x769.jpg\" class=\"\" alt=\"\" style=\"aspect-ratio: 16\/9\" \/>\t\t<\/figure>\n\n\n<figure class=\"wp-block-galleryberg-image galleryberg-image size-large wp-block-galleryberg-image\" id=\"wp-image-1115\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/IMG_20250913_185912-1024x769.jpg\" class=\"\" alt=\"\" style=\"aspect-ratio: 16\/9\" \/>\t\t<\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading\">Context<\/h2>\n\n\n\n<p>After more than ten years of organic growth, Festa G\u0127eneb had developed into a complex, multi-zone event, but its visual communication had become fragmented. The 2025 edition sought to elevate the festa by introducing clarity, legibility, and consistency, without distancing it from its agricultural and communal roots.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fit &amp; Intent<\/h2>\n\n\n\n<p>Joeaby was responsible for the brand and graphic design of Festa G\u0127eneb 2025. The aim was to create a unified visual system that could support navigation, information, and recognition on site and online, while remaining familiar and approachable to a broad public.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Direction<\/h2>\n\n\n\n<p>A restrained identity was developed, centred on a simplified grape motif, a limited colour palette, and clear typographic hierarchy. The system was applied across all physical assets, including wayfinding maps, signage, menus, banners, tasting notes, and stall graphics, ensuring the event could be navigated intuitively within the village.<\/p>\n\n\n\n<p>The same visual language was carried into social media and promotional templates, allowing the festa to be immediately identifiable across platforms and reinforcing continuity before, during, and after the event.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Outcome<\/h2>\n\n\n\n<p>The project brought coherence to a busy cultural event, improving legibility and recognition without altering its character. By treating design as both spatial infrastructure and digital signal, Festa G\u0127eneb 2025 demonstrated how thoughtful branding can quietly strengthen the presence and longevity of a community-led tradition.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Festa G\u0127eneb 2025 focused on giving a long-established village festa a clear, coherent visual identity that could operate consistently across the physical space of Si\u0121\u0121iewi and extend seamlessly into digital and social media contexts.<\/p>\n","protected":false},"author":2,"featured_media":1122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28],"tags":[35,31,33],"class_list":["post-1113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","tag-brand-identity","tag-culture","tag-design"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=\/wp\/v2\/posts\/1113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1113"}],"version-history":[{"count":5,"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=\/wp\/v2\/posts\/1113\/revisions"}],"predecessor-version":[{"id":1130,"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=\/wp\/v2\/posts\/1113\/revisions\/1130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=\/wp\/v2\/media\/1122"}],"wp:attachment":[{"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}