{"id":644,"date":"2026-01-04T05:47:33","date_gmt":"2026-01-04T04:47:33","guid":{"rendered":"https:\/\/joeabyvassallo.com\/?page_id=644"},"modified":"2026-07-10T17:36:02","modified_gmt":"2026-07-10T16:36:02","slug":"about","status":"publish","type":"page","link":"https:\/\/joeabyvassallo.com\/?page_id=644","title":{"rendered":"About"},"content":{"rendered":"\n
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ABOUT<\/h1>\n<\/div>\n\n\n\n
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I operate at the intersection of brand, culture, and experience<\/strong>, using the design process to shape identity and communication. My work is about defining meaning, sharpening language, and building structures that actually hold.<\/p>\n\n\n\n

My method begins by joining the dots. I read the scattered signals across an organisation’s brand, culture, and communication to find the pattern that already connects them. From there, I work to remove the friction that keeps that pattern from being lived, so the same promise trickles top-down and bottom-up at once. I treat identity as something lived rather than just declared, expressed through daily decisions, team behaviour, and the way a message meets its audience.<\/p>\n\n\n\n

While my focus moves across three surfaces, brand identity (BX), internal culture (EX), and customer experience (CX), my approach stays completely constant: join the dots, clear the friction, and calibrate the tone to build coherent, culturally grounded systems that last.<\/p>\n\n\n\n

In tandem with my independent consulting practice, I co-founded and lead I+A Limited<\/a>, a design studio based in Malta where I oversee finance, administration, and communications. Through the studio, I also co-founded and co-lead FiftySix Design Talks<\/a> in collaboration with the Valletta Cultural Agency, building cultural identity through curated structures and deliberate communication.<\/p>\n\n\n\n

My background is rooted in deep design discipline. I have spent over a decade developing visual systems, editorial work, and brand identities with a strict focus on clarity and strategic storytelling. I also help shape the next generation of designers as a Tutor at the University of Malta, teaching the fundamentals of graphic design and brand identity frameworks<\/a>.<\/p>\n\n\n\n

This structural approach to corporate identity stems from my foundational training in spatial logic. I graduated in Architecture and Civil Engineering (Hons) from the University of Malta in 2012, specialising in Urban Design, and have been a warranted Perit since 2015.<\/p>\n<\/div>\n\n\n\n

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BOARDS & GOVERNANCE<\/h2>\n\n\n\n

Director & Co-founder<\/em>
I+A Limited<\/strong><\/a>
[2018 – Current]<\/p>\n\n\n\n

Member of the Board of Trustees<\/em>
Conservatorio Vincenzo Bugeja Foundation<\/strong><\/a>
[2023 – Current]<\/p>\n\n\n\n

Communications & International Secretary<\/em>
Kamra tal-Periti<\/strong><\/a>
[2023 – 2024]<\/p>\n\n\n\n

Vice President<\/em>
Si\u0121\u0121iewi Rowing Club<\/strong><\/a>
[2022 – 2024]<\/p>\n<\/div>\n\n\n\n

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LATEST PRESS<\/h2>\n\n\n\n