{"id":405,"date":"2026-01-02T08:44:06","date_gmt":"2026-01-02T07:44:06","guid":{"rendered":"https:\/\/joeabyvassallo.com\/?page_id=405"},"modified":"2026-07-10T17:19:33","modified_gmt":"2026-07-10T16:19:33","slug":"home","status":"publish","type":"page","link":"https:\/\/joeabyvassallo.com\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-background\" style=\"min-height:449px;background-image:url(&apos;https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/07\/Weavature-114-scaled.jpg&apos;);background-position:49% 19%;background-size:cover;\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-236ffaf5 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-large-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:0;padding-bottom:0\"><strong>I am Joeaby Vassallo, a Brand Systems Designer based in Malta.<\/strong><br>I join the dots between brand, culture, and experience. Through structured observation, I turn fractured corporate signals into one coherent promise, carried across BX, EX, and CX for international audiences.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide notes-title\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--40)\"><strong><a href=\"https:\/\/joeabyvassallo.com\/?cat=27\" title=\"\">NOTES<\/a><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-6180ff1b wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-1157 post type-post status-publish format-standard has-post-thumbnail hentry category-notes tag-brand-identity tag-communication tag-process\">\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-0efc9320 wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><figure style=\"aspect-ratio:16\/9\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/joeabyvassallo.com\/?p=1157\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/pexels-markus-winkler-1430818-30383665.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The Social Media Delusion\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/pexels-markus-winkler-1430818-30383665.jpg 1920w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/pexels-markus-winkler-1430818-30383665-300x200.jpg 300w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/pexels-markus-winkler-1430818-30383665-1024x683.jpg 1024w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/pexels-markus-winkler-1430818-30383665-768x512.jpg 768w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/pexels-markus-winkler-1430818-30383665-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<h4 style=\"margin-top:var(--wp--preset--spacing--30)\" class=\"wp-block-post-title\"><a href=\"https:\/\/joeabyvassallo.com\/?p=1157\" target=\"_self\" >The Social Media Delusion<\/a><\/h4>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f238930a wp-block-group-is-layout-flex\"><div style=\"margin-top:0\" class=\"wp-block-post-date has-small-font-size\"><a href=\"https:\/\/joeabyvassallo.com\/?p=1157\"><time datetime=\"2026-02-12T17:51:50+01:00\">12 February 2026<\/time><\/a><\/div>\n\n<div style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0;padding-bottom:0\" class=\"taxonomy-category is-style-default wp-block-post-terms has-small-font-size has-text-align-left\"><span class=\"wp-block-post-terms__prefix\">\u2022  <\/span><a href=\"https:\/\/joeabyvassallo.com\/?cat=27\" rel=\"tag\">Notes<\/a><\/div><\/div>\n\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">If you expect an outsider to miraculously understand your brand and generate sales while you go sailing, you are just&hellip; <\/p><\/div>\n\n<div style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0;padding-bottom:0\" class=\"taxonomy-post_tag is-style-post-terms-1 is-style-post-terms-1--1 wp-block-post-terms has-small-font-size has-text-align-left\"><a href=\"https:\/\/joeabyvassallo.com\/?tag=brand-identity\" rel=\"tag\">Brand Identity<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/joeabyvassallo.com\/?tag=communication\" rel=\"tag\">Communication<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/joeabyvassallo.com\/?tag=process\" rel=\"tag\">Process<\/a><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-1154 post type-post status-publish format-standard has-post-thumbnail hentry category-notes tag-communication\">\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-0efc9320 wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><figure style=\"aspect-ratio:16\/9\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/joeabyvassallo.com\/?p=1154\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1922\" height=\"2560\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/IMG_20260129_105247-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The Cost of Silence\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/IMG_20260129_105247-scaled.jpg 1922w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/IMG_20260129_105247-225x300.jpg 225w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/IMG_20260129_105247-769x1024.jpg 769w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/IMG_20260129_105247-768x1023.jpg 768w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/IMG_20260129_105247-1153x1536.jpg 1153w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/IMG_20260129_105247-1538x2048.jpg 1538w\" sizes=\"auto, (max-width: 1922px) 100vw, 1922px\" \/><\/a><\/figure>\n\n<h4 style=\"margin-top:var(--wp--preset--spacing--30)\" class=\"wp-block-post-title\"><a href=\"https:\/\/joeabyvassallo.com\/?p=1154\" target=\"_self\" >The Cost of Silence<\/a><\/h4>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f238930a wp-block-group-is-layout-flex\"><div style=\"margin-top:0\" class=\"wp-block-post-date has-small-font-size\"><a href=\"https:\/\/joeabyvassallo.com\/?p=1154\"><time datetime=\"2026-02-10T13:20:28+01:00\">10 February 2026<\/time><\/a><\/div>\n\n<div style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0;padding-bottom:0\" class=\"taxonomy-category is-style-default wp-block-post-terms has-small-font-size has-text-align-left\"><span class=\"wp-block-post-terms__prefix\">\u2022  <\/span><a href=\"https:\/\/joeabyvassallo.com\/?cat=27\" rel=\"tag\">Notes<\/a><\/div><\/div>\n\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We ruminate on decisions for days, only to have them resolved in minutes once we finally sit down and speak.&hellip; <\/p><\/div>\n\n<div style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0;padding-bottom:0\" class=\"taxonomy-post_tag is-style-post-terms-1 is-style-post-terms-1--2 wp-block-post-terms has-small-font-size has-text-align-left\"><a href=\"https:\/\/joeabyvassallo.com\/?tag=communication\" rel=\"tag\">Communication<\/a><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-1151 post type-post status-publish format-standard has-post-thumbnail hentry category-notes tag-brand-identity tag-hospitality tag-process\">\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-0efc9320 wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><figure style=\"aspect-ratio:16\/9\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/joeabyvassallo.com\/?p=1151\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/pexels-cottonbro-6466292.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Beyond the Hospitality Facade\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/pexels-cottonbro-6466292.jpg 1920w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/pexels-cottonbro-6466292-300x200.jpg 300w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/pexels-cottonbro-6466292-1024x683.jpg 1024w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/pexels-cottonbro-6466292-768x512.jpg 768w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/02\/pexels-cottonbro-6466292-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<h4 style=\"margin-top:var(--wp--preset--spacing--30)\" class=\"wp-block-post-title\"><a href=\"https:\/\/joeabyvassallo.com\/?p=1151\" target=\"_self\" >Beyond the Hospitality Facade<\/a><\/h4>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f238930a wp-block-group-is-layout-flex\"><div style=\"margin-top:0\" class=\"wp-block-post-date has-small-font-size\"><a href=\"https:\/\/joeabyvassallo.com\/?p=1151\"><time datetime=\"2026-02-09T14:55:19+01:00\">9 February 2026<\/time><\/a><\/div>\n\n<div style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0;padding-bottom:0\" class=\"taxonomy-category is-style-default wp-block-post-terms has-small-font-size has-text-align-left\"><span class=\"wp-block-post-terms__prefix\">\u2022  <\/span><a href=\"https:\/\/joeabyvassallo.com\/?cat=27\" rel=\"tag\">Notes<\/a><\/div><\/div>\n\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">In the world of hospitality, we often mistake branding for a decorative layer applied to the surface to make a&hellip; <\/p><\/div>\n\n<div style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0;padding-bottom:0\" class=\"taxonomy-post_tag is-style-post-terms-1 is-style-post-terms-1--3 wp-block-post-terms has-small-font-size has-text-align-left\"><a href=\"https:\/\/joeabyvassallo.com\/?tag=brand-identity\" rel=\"tag\">Brand Identity<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/joeabyvassallo.com\/?tag=hospitality\" rel=\"tag\">Hospitality<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/joeabyvassallo.com\/?tag=process\" rel=\"tag\">Process<\/a><\/div><\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-accent-4-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide notes-title has-base-color has-text-color has-link-color wp-elements-10ae0edc4553775491747bb946998c31\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\"><strong><a href=\"https:\/\/joeabyvassallo.com\/?page_id=644\" title=\"About\">ABOUT<\/a><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-2d1730f3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/07\/FiftySix_26C1_20260304-13-768x1024.jpeg\" alt=\"\" class=\"wp-image-1224\" style=\"aspect-ratio:4\/3;object-fit:cover;object-position:19% 28%\" srcset=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/07\/FiftySix_26C1_20260304-13-768x1024.jpeg 768w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/07\/FiftySix_26C1_20260304-13-225x300.jpeg 225w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/07\/FiftySix_26C1_20260304-13-1152x1536.jpeg 1152w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2026\/07\/FiftySix_26C1_20260304-13.jpeg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-container-core-column-is-layout-9a0fd1a4 wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"has-text-align-left has-base-color has-text-color has-link-color has-medium-font-size wp-elements-0690920daa10b333be0005abfdd3c083 wp-block-paragraph\">My work sits at the intersection of identity, culture, and communication, driven by a simple belief that meaning only matters when it can be understood and carried by others. My method starts with joining the dots. I observe what is actually happening, name the pattern, and translate intent into language and structure that people can recognise, relate to, and act on. This systemic approach shows up across my studio leadership, brand and editorial practice, teaching, and cultural programming, with a consistent aim: to make organisational identity feel lived, coherent, and perfectly legible to its audience.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/joeabyvassallo.com\/?page_id=644\" style=\"padding-top:5px;padding-right:var(--wp--preset--spacing--30);padding-bottom:5px;padding-left:var(--wp--preset--spacing--30)\">Read More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50)\">\n<hr class=\"wp-block-separator alignwide has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading alignwide latest-posts-dividers notes-title has-base-color has-text-color has-link-color wp-elements-93b9b1f2523bbe971b86215ce352a160\" style=\"border-style:none;border-width:0px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--50)\"><strong><a href=\"https:\/\/joeabyvassallo.com\/?cat=28\" title=\"\">WORK<\/a><\/strong><\/h4>\n\n\n\n<div class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"has-link-color columns-3 alignfull wp-elements-2c2da984c03655256705c0f3e720f81d wp-block-post-template has-text-color has-base-color is-layout-grid wp-container-core-post-template-is-layout-6180ff1b wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-927 post type-post status-publish format-standard has-post-thumbnail hentry category-work tag-brand-identity tag-communication tag-process\">\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-0efc9320 wp-block-group-is-layout-flow wp-elements-2c2da984c03655256705c0f3e720f81d\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><figure style=\"aspect-ratio:16\/9\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/joeabyvassallo.com\/?p=927\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/KTP-Awards-001-scaled-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Premju Emanuele Luigi Galizia 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/KTP-Awards-001-scaled-1.jpg 2560w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/KTP-Awards-001-scaled-1-300x200.jpg 300w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/KTP-Awards-001-scaled-1-1024x683.jpg 1024w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/KTP-Awards-001-scaled-1-768x512.jpg 768w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/KTP-Awards-001-scaled-1-1536x1024.jpg 1536w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/KTP-Awards-001-scaled-1-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n<h4 style=\"margin-top:var(--wp--preset--spacing--30)\" class=\"wp-block-post-title\"><a href=\"https:\/\/joeabyvassallo.com\/?p=927\" target=\"_self\" >Premju Emanuele Luigi Galizia 2025<\/a><\/h4>\n\n<div style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0;padding-bottom:0\" class=\"taxonomy-post_tag is-style-post-terms-1 is-style-post-terms-1--5 wp-block-post-terms has-small-font-size has-text-align-left\"><a href=\"https:\/\/joeabyvassallo.com\/?tag=brand-identity\" rel=\"tag\">Brand Identity<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/joeabyvassallo.com\/?tag=communication\" rel=\"tag\">Communication<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/joeabyvassallo.com\/?tag=process\" rel=\"tag\">Process<\/a><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-1113 post type-post status-publish format-standard has-post-thumbnail hentry category-work tag-brand-identity tag-culture tag-design\">\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-0efc9320 wp-block-group-is-layout-flow wp-elements-2c2da984c03655256705c0f3e720f81d\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><figure style=\"aspect-ratio:16\/9\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/joeabyvassallo.com\/?p=1113\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1922\" height=\"2560\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/IMG_20250913_184113-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Festa G\u0127eneb 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/IMG_20250913_184113-scaled.jpg 1922w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/IMG_20250913_184113-225x300.jpg 225w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/IMG_20250913_184113-769x1024.jpg 769w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/IMG_20250913_184113-768x1023.jpg 768w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/IMG_20250913_184113-1153x1536.jpg 1153w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2025\/10\/IMG_20250913_184113-1538x2048.jpg 1538w\" sizes=\"auto, (max-width: 1922px) 100vw, 1922px\" \/><\/a><\/figure>\n\n<h4 style=\"margin-top:var(--wp--preset--spacing--30)\" class=\"wp-block-post-title\"><a href=\"https:\/\/joeabyvassallo.com\/?p=1113\" target=\"_self\" >Festa G\u0127eneb 2025<\/a><\/h4>\n\n<div style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0;padding-bottom:0\" class=\"taxonomy-post_tag is-style-post-terms-1 is-style-post-terms-1--6 wp-block-post-terms has-small-font-size has-text-align-left\"><a href=\"https:\/\/joeabyvassallo.com\/?tag=brand-identity\" rel=\"tag\">Brand Identity<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/joeabyvassallo.com\/?tag=culture\" rel=\"tag\">Culture<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/joeabyvassallo.com\/?tag=design\" rel=\"tag\">Design<\/a><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-951 post type-post status-publish format-standard has-post-thumbnail hentry category-work tag-culture tag-design tag-process\">\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-0efc9320 wp-block-group-is-layout-flow wp-elements-2c2da984c03655256705c0f3e720f81d\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><figure style=\"aspect-ratio:16\/9\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/joeabyvassallo.com\/?p=951\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2024\/08\/IMG_20240719_123012-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Palestinian Architecture Student Workshop in \u017bejtun\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2024\/08\/IMG_20240719_123012-scaled.jpg 2560w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2024\/08\/IMG_20240719_123012-300x225.jpg 300w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2024\/08\/IMG_20240719_123012-1024x768.jpg 1024w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2024\/08\/IMG_20240719_123012-768x576.jpg 768w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2024\/08\/IMG_20240719_123012-1536x1152.jpg 1536w, https:\/\/joeabyvassallo.com\/wp-content\/uploads\/2024\/08\/IMG_20240719_123012-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n<h4 style=\"margin-top:var(--wp--preset--spacing--30)\" class=\"wp-block-post-title\"><a href=\"https:\/\/joeabyvassallo.com\/?p=951\" target=\"_self\" >Palestinian Architecture Student Workshop in \u017bejtun<\/a><\/h4>\n\n<div style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0;padding-bottom:0\" class=\"taxonomy-post_tag is-style-post-terms-1 is-style-post-terms-1--7 wp-block-post-terms has-small-font-size has-text-align-left\"><a href=\"https:\/\/joeabyvassallo.com\/?tag=culture\" rel=\"tag\">Culture<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/joeabyvassallo.com\/?tag=design\" rel=\"tag\">Design<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/joeabyvassallo.com\/?tag=process\" rel=\"tag\">Process<\/a><\/div><\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator alignwide has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading alignwide notes-title has-base-color has-text-color has-link-color wp-elements-5ef48bc78a814b9cf2ba4bb3068253c5\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\"><strong><a href=\"https:\/\/joeabyvassallo.com\/?cat=29\" title=\"\">PRESS<\/a><\/strong><\/h4>\n\n\n\n<div class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"alignfull wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-78021f5b wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-1163 post type-post status-publish format-standard has-post-thumbnail hentry category-press tag-architecture tag-communication tag-malta\">\n\n<div class=\"wp-block-group alignfull has-base-color has-text-color has-link-color wp-elements-d2ed637c7ab8608dd92756a3424ae419 is-layout-flow wp-container-core-group-is-layout-0398da1d wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><div style=\"margin-top:0\" class=\"has-link-color wp-elements-00a8878955895ec6285dbf4fb764bf92 wp-block-post-date has-text-color has-accent-1-color has-small-font-size\"><a href=\"https:\/\/joeabyvassallo.com\/?p=1163\"><time datetime=\"2026-06-07T13:44:09+01:00\">7 June 2026<\/time><\/a><\/div>\n\n<h4 style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--20)\" class=\"wp-block-post-title\"><a href=\"https:\/\/joeabyvassallo.com\/?p=1163\" target=\"_self\" >Malta u lil hinn Minnha | S15E35<\/a><\/h4>\n\n<div class=\"wp-block-post-excerpt has-small-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">Publication: TVM \/ CVC Format: TV Programme Date: 7 June 2026 Time Code: 1:01:10 &#8211; 1:11:30 Link: Malta u lil&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-892 post type-post status-publish format-standard has-post-thumbnail hentry category-press tag-architecture tag-malta tag-profession\">\n\n<div class=\"wp-block-group alignfull has-base-color has-text-color has-link-color wp-elements-d2ed637c7ab8608dd92756a3424ae419 is-layout-flow wp-container-core-group-is-layout-0398da1d wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><div style=\"margin-top:0\" class=\"has-link-color wp-elements-00a8878955895ec6285dbf4fb764bf92 wp-block-post-date has-text-color has-accent-1-color has-small-font-size\"><a href=\"https:\/\/joeabyvassallo.com\/?p=892\"><time datetime=\"2025-10-22T19:36:59+01:00\">22 October 2025<\/time><\/a><\/div>\n\n<h4 style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--20)\" class=\"wp-block-post-title\"><a href=\"https:\/\/joeabyvassallo.com\/?p=892\" target=\"_self\" >The 2025 edition of Premju Emanuele Luigi Galizia<\/a><\/h4>\n\n<div class=\"wp-block-post-excerpt has-small-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">Publication: Design Dispatch Format: Video Date: 22 October 2025 Link: The 2025 edition of Premju Emanuele Luigi Galizia <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-911 post type-post status-publish format-standard has-post-thumbnail hentry category-press tag-architecture tag-malta tag-profession\">\n\n<div class=\"wp-block-group alignfull has-base-color has-text-color has-link-color wp-elements-d2ed637c7ab8608dd92756a3424ae419 is-layout-flow wp-container-core-group-is-layout-0398da1d wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><div style=\"margin-top:0\" class=\"has-link-color wp-elements-00a8878955895ec6285dbf4fb764bf92 wp-block-post-date has-text-color has-accent-1-color has-small-font-size\"><a href=\"https:\/\/joeabyvassallo.com\/?p=911\"><time datetime=\"2025-09-04T20:01:36+01:00\">4 September 2025<\/time><\/a><\/div>\n\n<h4 style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--20)\" class=\"wp-block-post-title\"><a href=\"https:\/\/joeabyvassallo.com\/?p=911\" target=\"_self\" >Premju Galizia unveils a fresh vision for its awards \u2018that mirrors the quality we wish to celebrate\u2019<\/a><\/h4>\n\n<div class=\"wp-block-post-excerpt has-small-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">Publication: Design Dispatch Format: Article Date: 4 September 2025 Link: Premju Galizia unveils a fresh vision for its awards programme <\/p><\/div><\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I am Joeaby Vassallo, a Brand Systems Designer based in Malta.I join the dots between brand, culture, and experience. Through structured observation, I turn fractured corporate signals into one coherent promise, carried across BX, EX, and CX for international audiences. NOTES ABOUT My work sits at the intersection of identity, culture, and communication, driven by [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":726,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-405","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=\/wp\/v2\/pages\/405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=405"}],"version-history":[{"count":110,"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=\/wp\/v2\/pages\/405\/revisions"}],"predecessor-version":[{"id":1234,"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=\/wp\/v2\/pages\/405\/revisions\/1234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=\/wp\/v2\/media\/726"}],"wp:attachment":[{"href":"https:\/\/joeabyvassallo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}